The creation of Par Excellence wasn’t part of a grand plan—it was born out of necessity.

I was looking to advertise my bodyguard services in the yachting market, particularly for anti-drone equipment designed to protect celebrities, government officials, and dignitaries from paparazzi. I approached one of the most well-known yachting magazines—one of the top five in the world—and negotiated a double-page ad.

When the ad was published, I was shocked. Instead of the double-page spread we’d agreed upon, I was given half a page. The excuses were endless—limited space, unexpected changes, and so on—but the price remained the same.

Frustrated but determined, I decided to do things differently.

I created our own brochure, featuring not just my security and transportation services but also those of my partners—yachts, jets, villas, and more. The brochure was simple, but it worked. With the help of a trusted courier partner (who remains with us to this day), we distributed it directly to yachts.

The results were incredible.

We quickly facilitated the sale of services for several of our partners. Some came back, asking us to repeat the distribution the following year—and this time, they wanted to pay for inclusion. That’s when the idea struck me: What if this wasn’t just a one-time brochure? What if this could be something bigger?

The first edition of Par Excellence Magazine was a pilot project. It wasn’t perfect, but the results spoke for themselves. Everyone wanted to be part of it.

When you work as a bodyguard for ultra-high-net-worth individuals for over 16 years, you don’t just provide security—you become part of their inner circle. You’re no longer just handling logistics or protection; you’re advising them on almost everything.

I can’t tell you how many times I heard:
“Tom, do you have a recommendation for a helicopter charter in St. Tropez?”
“Can you find us a yacht charter in Monaco for a private event?”
“Do you know someone for household staff or an event organizer?”
etc.etc. 

The inquiries I’ve handled are endless—ranging from something as specific as finding a dog handler to something as complex as managing the secure transport of gold between continents.

Over the years, the facilitators I worked with on these missions grew into a vast network of trusted providers. I had someone for everything, anywhere in the world.

After a while, I asked myself: How can I help all these businesses grow while also being compensated for my time and connections? That’s how Par Excellence was born.

Par Excellence isn’t just a media agency. It’s not about running your ad and calling it a day. We’re different because our job isn’t done until we bring clients to you and create value for everyone involved.

Our magazine isn’t just a collection of ads—it’s a tool for building relationships, mediating partnerships, and facilitating direct sales. Over the years, I’ve seen countless examples of how this approach works.

Over the years, we’ve facilitated the sale of luxury goods, arranged private charters and bespoke experiences, secured emergency travel solutions, and brokered partnerships between high-end service providers and product manufacturers, ensuring exclusive offerings for discerning clientele. Our approach is about delivering value that extends far beyond placing an ad..

What sets us apart is that we don’t just showcase your brand. We build relationships. We create opportunities. And we make sure your services reach the right people.

This magazine isn’t just a product—it’s a solution to the problem I once faced.

When I was trying to reach the kind of clients who fly privately, spend time on superyachts, and relax in luxury villas, I struggled to find a way in. Traditional advertising didn’t work. That’s why I built something better.

Now, when we place your ad, it doesn’t just sit on a coffee table. It’s in private jets of our aviation partners, inside yachts, and in the hands of decision-makers.

Think about it: Who travels privately and spend time on luxurious superyachts? The answer is simple—your ideal clients. The people who can afford your services.

Par Excellence is more than just a magazine. It’s a reflection of our values. Transparency in everything we do. A commitment to delivering more than promised. Building meaningful relationships, because sales are just a byproduct of trust and collaboration.

Instead of selling a generic marketing tool, like many other marketing agencies, we offer a "not-delivered-if-not-successfully-brought-the-benefit" approach. Our services build strategies tailored to your specific business goals while helping you expand your network of facilitators. And we don’t stop at promotion—we’re committed to delivering at least one successful sale and successful mediation in partnership before considering our job complete.

That’s the heart of Par Excellence. And that’s why we do what we do.