We help you to increase your sales.
PAR EXCELLENCE is a thriving creative print and digital media agency based in Zug, Switzerland.
Focus and target your audience through the right channels.
Create professional cinematic and presentational Video Commercials about your product or/and services.
Advertise in our Yachting Lifestyle Magazine distributed in 6.000 copies per year.
Promote your services through our exclusive travel packages that are specially created for our readers to provide them with the ultimate travel deals.
What we do
WHAT WE DO
Through a deep understanding of our audience’s makeup and motivations, we design print and digital advertisements that connect with people.
Content pillars, editorial style and visuals by the inhouse team
The unique content to fill the gap in new yachting destinations being the echo of the voice of yachtsmen, industry leaders who wish to promote the new trends over sustainability, design and regional trends, and Superyacht owners.
Promoting new regions, trends, investment opportunities, luxury items, Superyacht industry topics.
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STEP 1
We outline our plan for geographic expansion, audience growth, content diversification, new channels of distribution.
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STEP 2
Our Marketing Strategies will increase brand awareness, attract new readers and become a unique lifestyle yachting magazine in the region.
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STEP 3
We look to engage with our clients beyond the conventional design and agency relationship,
Our purpose is to expand to new yachting destinations such as the GCC and communicate the yachting lifestyle between two regions.
We help our clients succeed by creating brand identities, digital experiences, and print materials that communicate clearly, achieve marketing goals, and look fantastic.
6.000 printed issues per year allocated in villas, mansions, private aviation & Superyachts + 1,500 printed issues distributed in yacht and aero shows
High Net Worth Individuals (HNWIs):
Our primary audience consists of yachtsmen who have a penchant for luxury living, seeking inspiration for their next lavish getaway.
Superyacht Owners:
We cater to the owners who are passionate about exploring new ideas for yachting destinations and desire the latest trends, while benefit from some extra promotion of their asset into our magazine.
Affluent Travelers:
The ones who indulge in high-profile transportation means such as private jets, superyachts, and luxurious villas.
Superyachting Industry Professionals:
We connect with key players in the industry, awarding their contribution of invaluable insights to finally succeed even more exposure to affluent clientele.
Mansions of Superyacht Owners or Charterers
Private Aviation companies related to Cote D’Azur and Switzerland
Exclusive Yacht Shows:
We collaborate with upscale industry professionals engaged in luxury facets of yachting
Superyacht industry:
Complementary distribution of 1500 copies to penetrate the heart of the Superyachting industry fostering connections and partnerships.
Digital promotion:
all above channels receive the hard copy while we establish digital campaigns on a monthly basis to an extensive HNWI audience in the globe and out of geographic barriers.
Captivating Features:
Immerse yourself in captivating stories of yacht voyages, exclusive destinations, and celebrity spotlights.
Luxury Lifestyle:
Explore the latest trends in fashion, cuisine, art, and design, curated for the discerning tastes of our readers.
Expert Insights:
Gain access to expert advice, industry trends, and insider tips from renowned professionals in the yachting world.
Stunning Visuals:
Our magazine provides exclusive and breathtaking photography, showcasing the beauty of the seas and the elegance of luxury yachts.
Interactive Experience:
Engage with interactive features such as virtual tours, 360-degree views, and augmented reality experiences, bringing the yachting lifestyle to life.
Looking for collaboration?
GmbH Baarerstr. 42, 6300 Zug, Switzerland
Looking for a job? Send your resume
Welcome to your one-stop spot for all of the information and organization you could possibly need to build your next luxury travel experience. Here at Par Excellence, we are passionate about providing people with high-end travel experiences. Our passion is what drives us to maintain a professionally curated log of everything related to high-end and corporate travel. When you explore our site, you will discover;
All of the experiences, benefits, and information we provide are a result of our reputable partnerships. The best travel experiences are always born from powerful partnerships, which is why Par Excellence places emphasis on choosing to collaborate with experienced service providers who match our standard of excellence.
The partnerships we have created allow us to offer our high profile and VIP clients luxury experiences at amazing prices. The special discounts we offer can’t be found online because they are the result of Par Excellence’s high standards combined with our deal negotiating expertise. With our lowest price guarantee on high standard services, you can rest assured that you will never have to sacrifice quality for cost with Par Excellence.
Travel requires a great deal of planning and organization. It can be hard to enjoy a trip when you are tangled up in various phone calls and research as you choreograph each part of your journey. To avoid this hassle and create the luxury travel experience you deserve, the professionals at Par Excellence have created an all-in-one site. Here, your trip planning and product purchasing will feel seamless and stress-free as our resources guide you in creating your ideal adventure.
Hidden sales and exclusive off-market investment opportunities await you in our newsletter. No cluttered and pointless daily emails here. Instead, when you sign up for our newsletter, we will only contact you if we have a special deal to offer. Every time our name pops up in your inbox, you can be sure that it is about something good!
Do you have a company or provide services that you believe to be a compelling match for the Par Excellence experience? We are always open to working with fellow travel enthusiasts who provide services that improve the luxury travel industry. Feel free to reach out to us by phone, email, or you can just sign up to be a part of the Par Excellence community! Let’s travel better together.
This magazine is expertly designed to target an audience of extremely wealthy individuals across the globe who are constantly looking for ways to further improve their life through reliable services that meet the highest standards of luxury.
Par Excellence is both a physical and digital publication in English. This professionally curated magazine is dedicated to highlighting life-enhancing services for high net worth and ultra-high net worth individuals. Our audience is not composed of dreamers. Instead, we target an audience of doers who actively interact with their passions concerning luxury living services.
Jet charters, mega yachts, private yacht charters, personal security staff, chauffeurs, housing staff, luxury vehicles, event organization, exclusive travel opportunities, personal assistants, and plenty more luxurious life-enhancing opportunities can be found within the pages of this magazine. It is our goal to bring our readers the exclusive adventures and experiences they crave while providing our trusted partners with an audience-enhancing platform that professionally displays their business’ luxury qualities. Together, we can define high-end and luxury lifestyles with the highest standards possible.
Partnerships with Par Excellence don’t stop at sales. They reach beyond financial growth by initiating professional connections, improving brand recognition, and building a strong reputation as a reliable luxury company.
Those who partner with our magazine receive the benefit of knowing that their payments contribute to their companies’ growth, as all financial factors are reinvested into Par Excellence to improve client reach and broaden connections. Our established base of readers directly translates to future clients, so you can be sure that every effort you make through us has an impact. A partnership is more than a purchase, it is an investment that promises unwavering growth.
Strong and well-designed partnerships hold power that reaches far beyond financial influence. At Par Excellence, we believe much of luxury living is about who you know, which is why we emphasize quality assessments in each of our partnerships. These assessments ensure that each partner we work with joins the ranks of companies that enhance each other’s reputation and quality. In our magazine you can expect to have your company displayed amongst the same quality partners, just in the form of luxury magazines and media.
Magazines are meant to contain easily digestible content directed to the specific needs of a target audience, which is exactly why Par Excellence holds limited spaces for advertisements by partners. Our partners receive so much visibility because they each receive a designated space to display their services to the fullest. Each form of advertisement our partners engage in is also designed for maximum reader interactions since the magazine issues are intended for 6-month distributions before a new issue is released and many of the media advertisements are available for display on recurring schedules. Other media platforms post stories from paying companies once and then leave that material to be forgotten and unseen. Our repeated posting approach and audience analysis helps you get more views and more interactions consistently.
Introducing Maria Bakalakou, the Editor-in-Chief & Business Development expert at Par Excellence Magazine. With a background as a Superyacht Specialist, Maria brings a unique blend of industry expertise and a strong, opinionated voice to our team.
Maria is a natural talent at connecting people, companies, and values, leveraging her extensive network and strategic insights to foster meaningful partnerships and drive business growth. Her volcanic energy and speed are a definite asset, ensuring she is always by the side of the speaker, amplifying their voice and expressing their message with maximum impact.
With her keen eye for detail and unwavering commitment to excellence, Maria ensures that every aspect of our publication reflects the highest standards of quality and integrity. We feel confident with Maria the magazine is steering towards new horizons, forging connections and championing values that resonate with our audience.
Introducing the visionary Founder & CEO of Par Excellence Magazine, with over 15 years of dedicated service providing elite security design and solutions to Fortune 500 clients, luxury transportation and a distinguished 6-year tenure at the Office of the President in Croatia, Tomislav brings a wealth of experience in safeguarding elite clientele with utmost discretion and professionalism.
Beyond his expertise in the luxury industries, Tomislav seamlessly orchestrates every detail of his clients’ travel arrangements, ensuring safety and confidentiality are paramount. Par Excellence Magazine, born from Tomislav’s vision, stands as the pinnacle platform for showcasing top-tier facilitators in luxury travel management, catering to the discerning needs of our esteemed clientele.
As the architect crafting businesses within this exclusive circle, the sole mission at Par Excellence Magazine is the alchemical pursuit of networking connections in a glittering tapestry of wealth and sophistication. Through its yachting lifestyle magazine, a masterpiece reserved for the elite, Par Excellence Magazine extends an invitation to a world where the extraordinary is ordinary, and where the business of luxury finds its true home.
Nicole Vanhoeck is a passionate globetrotter and entrepreneur at heart, with over a decade of international experience. Having lived for eight years in Thailand, two years in the Indian Ocean, and now based in Switzerland, she thrives on building connections and adapting to diverse cultures and environments.
With a background in neuropsychology and extensive experience across education, event coordination, and administration, she excels at designing tailored solutions and fostering meaningful collaborations.
From coordinating educational programs in Asia to managing complex family and organizational logistics, Nicole brings energy, adaptability, and professionalism to every venture.
Fluent in three languages—English, French and Portuguese—she is a skilled communicator who thrives in dynamic, multicultural settings. Driven by her entrepreneurial spirit, Nicole is always seeking opportunities to network, innovate, and add value to her projects while embracing her love for travel and exploration.
She is a valuable member of our team.
Video producer and artistic genius, Filip, is the creative powerhouse behind the lens and directorship to bring every project to life with his artistic touch and through the magic of video. Filip is a professional filmmaker and video editor whose passion for cinematography has propelled him to become one of the best in the industry.
Through years of studying photography the journey started with a passion for the audiovisual world to become an expert with lights, cameras and boundless creativity crafts magic delivering masterpieces.
In addition to Filip’s technical expertise his creative brilliance and collaborative spirit are unmatched, making it fun to work with, and a valuable member, a phenomenal addition to the Par Excellence team. As a valued member of the team, Filip brings innovation, passion, and professionalism to every video production, elevating brands and telling stories that resonate with audiences worldwide.
The most dedicated team member travelling the globe to deliver hot deals at every season, supervise properties and services, orchestrating seamless and stress-free luxury travel experiences for our discerning clientele. Meticulous planning and coordination by Nives make the team avoid any complexities.
Drawing from her extensive global travels, Nives brings a wealth of firsthand experience and expertise to every itinerary curated or being the liaison between various stakeholders. Whether our clients dream of exploring exotic or cosmopolitan destinations, Nives is here to transform the travel aspirations into reality.
With an extensive career in the luxury and travel industries, her role as an organizer of various events and consultancy for the Magazine makes Nives direct a team in confidence selling magic in all tasks. Moreover, Nives is already spearheading striking projects, connecting our clientele for fruitful collaborations, ensuring that Par Excellence Magazine continues to exceed expectations and forge meaningful partnerships in the luxury travel sphere.
Introducing Lazar Prvulovic, the esteemed Digital Marketing Director, boasting over 5 years of expertise in social media, marketing, public relations, advertising, and audience engagement. With a specialization in various sectors including hospitality, special events, concerts, theatre, professional sports, entertainment, and destination travel, Lazar is truly a master of the arts.
Bringing a wealth of experience in advertising sales, Lazar excels in negotiating broadcast, digital, experiential, and sponsorship deals. His skills extend makes him a script writing savvy, delivering an excellent content creation, skilful in editing and transcription, being an invaluable asset to the team.
Leveraging his creative savvy and steadfast commitment to excellence, Lazar ensures that the advertisers receive the most compelling insights and engaging content in the luxury market. As a young yet highly experienced digital marketing wizard, Lazar infuses the Par Excellence Magazine with a magical touch that sets us apart as leaders in our field. More than that, he embodies our commitment to being genuine allies to our customers, forging lasting connections built on trust and exceptional service.
Based in Monaco, Sophianna Bergonzi is a dynamic presenter and video host for Par Excellence, bringing her passion for storytelling and luxury to life on screen. As the founder of Yachtllywood Media, Sophianna leads a media group that is dedicated to the yachting community, producing documentaries, hosting podcasts, and publishing the Yachtllywood Magazine.
Sophianna also serves as the Yachting Ambassador for Barcelona Enterprises, based in Los Angeles, where she bridges the worlds of luxury yachting and private aviation, fostering exclusive partnerships and expanding opportunities within the high-end lifestyle sector.
A proud member of the International Yacht Brokers Association (IYBA) and a board member of Young Professionals in Yachting (YPY) Monaco, Sophianna is deeply committed to advancing the yachting industry and connecting professionals from all over the world.
Francesca is our new hope, and a nice refreshment to the team.
Her eloquence and rich vocabulary at her disposal, as well as her knowledge of four languages (ENGLISH, FRENCH, ITALIAN and SPANISH) enable her to present our clients beautifully and eloquently.
Her natural gift of logical and emotional presentation gives great value to our media agency and the opportunity to offer our clients interviews in several different languages.
Franckeska is a law student in Paris, with a hobby as a private tour guide at exhibitions.
Within the realm of vertical content, Domagoj, a videographer/editor at Par Excellence, has carved out a niche in crafting captivating narratives. His expertise in generating content is not just sought after but he is a trend setter.What sets Domagoj apart is his ability at weaving of special effects, seamless transitions, and sound design into eachproject, turning them into enchanting stories that resonate with audiences worldwide.
Domagoj’s portfolio boasts collaborations with prestigious clients such as Douglas Parfumerie, Framos, Notch, Once Sport, Escape, Muggler, NTL, etc. highlighting his versatility and the highdemand for his innovative approach to vertical storytelling.
The talented young artist and photographer Kristijan Gradečki decided to join our team in order to advise us in the creative development of our clients’ visual branding and strategy and contribute to our video production services with his modern innovative ideas.
After finishing high school, he enters college, where his artistic side moves against established rules and the impossibility of creating a new, more beautiful world. As a child, he had a great imagination, which later directed him to his calling in life, his purpose – art.
After years of learning and investing in his skills, he becomes a true master of wedding photography and video production, which are his primary activities. With his sharp eye for details and emotions, he turns photos and videos into real works of art, and each of his works has a special stamp. Every emotion and facial expression is so well captured in the moment that many relive their most beautiful day when looking at a photo or video.
Looking at his works, you can feel the moment in which the photo was taken, as well as the emotions of everyone in it. Place her part.
Kristijan has a rather vivid imagination, and with the help of it, we can create anything our clients imagines.
His artistic oeuvre is wide, his spectrum of interests is inexhaustible, and his love and purpose are realized through art. Common to all his works is the emotion it awakens in the viewer.
Sales Team at Par Excellence Yachting & Lifestyle Magazine, the premier partners passionate and loyal remain dedicated to excellence, and meticulously seeking out the best luxury vendors to feature within our esteemed publication, ensuring maximum exposure to our audience of UHNWI, elevating the brand to new heights within this discerning community. Attentive equally to our advertisers and UHNWI clientele are responsible for the E-mail campaigns, media and Exhibition shows to contact in person our loyal clientele and prospecting new one.
A dynamic team behind the scenes at Par Excellence Magazine, such as the website master and, SEO specialist, a developer and a graphic design studio, together with a network of loyal freelancers including writers and associates, our collective expertise fuels the engine driving our publication forward.
Though they may not be in the spotlight, their contributions are invaluable ensuring the supreme quality of the digital and print brand, seamlessly to optimizing our content for maximum visibility, with each member playing a crucial role in bringing vision to life.
Together, they form the backbone of the Magazine operation, working tirelessly to uphold the standards of excellence that define Par Excellence Peer Group. While they are not yet presented, their dedication and commitment to our mission are unwavering.
