Top 7 Yacht Magazines

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If you’re looking to reach your target audience with a message about luxury yachts, then the first thing you need is a magazine. Advertising in yacht magazines can be expensive. It’s challenging to know which ones are worth the investment and which ones aren’t. We’ve created this list for you with the biggest yachting media outlets in the world, including their contact information and prices for advertising space.

Marketing can be a difficult and time-consuming task.
Even if a high-quality advertisement is created, it may have a low conversion rate if it is not presented to the proper prospective clients in a reputable way.

As a hub of luxury services, with connections to a variety of companies and clientele, we have recognized this issue and created a list of a few solutions to improve your business’s omnipresence.
With the mentioned yacht magazines bellow, your company will be able to display itself in a professional way that is sure to catch its readers’ attention.

Par Excellence Magazine which we have represented at the bottom of this article, offers 50% discount to a partner on a commission basis,
for marketing their business in the first publishing year.

#7 BOAT International

For the last 30 years, BOAT has been providing information on luxury lifestyles to those who love superyachts as they do. As one of the top yacht magazines in this industry, their goal is to connect people and inform and entertain them with exciting new content.

BOAT International platforms reach the wealthiest and most inaccessible individuals globally, extending to more than 6,000 UHNWIs with a combined wealth of $3.74 trillion. They bring together the wealthy international elite who share a passion for luxury yachts.

Audience

The BOAT International yacht magazine audience is UHNWI, with a significant engagement with luxury lifestyles than the average UHNWI in the Wealth-X database.

  • 65% interested in art
  • 53% interested in outdoor activities
  • 41% interested in sports

Other insights related to the company audience information reveal the following interests aside from superyachts: cars, interiors and art, aviation, gadgets and technology, destinations, music, watches and jewelry, food and wine, finance, property, fitness and outdoors, and fashion.

Products

Print

BOAT International is one of the world’s most informed, trusted, and compelling magazines for the superyacht community, inspiring the lifestyles of the wealthy international elite. The magazines and luxury books are timeless and collectible.

Events

The magazine is for people who are involved in the superyacht industry, like captains and owners. They have information that is helpful to everyone. You can find events in your area with BOAT International and also things that happen all over the world.

Digital

BOAT International is a website that publishes articles about luxury yachts. It gives information about sales and the chartering of boats, lifestyle and delivers data on the best luxury yachts globally—a good place for people who want to know everything about yachts.

Prices

PRODUCT ELEMENT PRICE
Magazine Double Page A4 $25,547 ✅
One Page A4 $14,194 ✅
Half Page A4 No information ❌
Cover Page Doesn’t offer this service ❌
Back Cover Page Doesn’t offer this service ❌
Website Web Article / Blog Post $7,213 ✅
Banner $393 – $549 ✅
Social Media Facebook No information ❌
Instagram $1,700 – 3,733 ✅
Twitter No information ❌
YouTube No information ❌
LinkedIn No information ❌

Contact Information

BOAT International (HQ)

First Floor, 41–47 Hartfield Road,

London SW19 3RQ, UK

  • Telephone +44 (0)20 8545 9330
  • Fax +44 (0)20 8545 9333
  • info@BOATinternationalmedia.com
  • BOATinternational.com

 

#6 Yachting World

When we talk about yacht magazines, we need to mention Yachting World. They have been in the sailing business since 1894. They are worldwide yachting fanatics of all types. Modern, classic, all are welcome. In their yacht magazine, they also talk about cruising, maritime innovation, and more.

Daily online and monthly in print, they bring you good sailing adventures, whether it’s bluewater cruising, ocean racing, high latitude exploration, or anything in between. Also, they’re proud of their independent testing, detailed reporting, and high-quality photojournalism.

Audience

The Yachting World reader is a male sailor with an ABC1 background who sails actively and has their own boat. The average Yachting World reader is a 72% male, 60% high-income (ABC1) individual, 94% of whom are active sailors, while 50%% have their own vessel.

Products

Print Advertising

Printable magazine advertising is the perfect way for you to get exposure. Yachting World offers display, brokerage, and classified options that will work with any type of company.

Digital Advertising

  • Digital Branded Content
    • Telling your story with content created by yachting experts
    • Content specifically designed to fit your message
    • Website and social media content distribution
  • Online Direct Advertising
    • Reach in-market consumers
    • High impact formats
    • Trackable responses
  • Guaranteed Social Posts
    • Sponsored social posts
    • Reach of 75,000 users
    • Engaged social audience
    • Trackable responses
  • Editorial Newsletter Advertising
    • Premium positioning in a weekly newsletter
    • Sponsored post available in each monthly newsletter

Prices

PRODUCT ELEMENT PRICE
Magazine Double Page A4 £7,599 ✅
One Page A4 £4,706 ✅
Half Page A4 £3,074 ✅
Cover Page Doesn’t offer this service ❌
Inside Cover Page £5,654 ✅
Back Cover Page £5,654 ✅
Website Web Article / Blog Post No information ❌
Newsletter Advertising £400 ✅
Social Media Facebook £1,500 ✅
Instagram
Twitter
YouTube
LinkedIn

Contact Information

Sasha McGregor

Advertising Director

  • mcgregor@futurenet.com
  • +44 7917 769177

#5 Superyacht Times

SuperYacht Times (SYT), founded in 2005, didn’t take long to dramatically alter the way yacht owners and professionals access superyacht news and information. SYT was the first website to provide a freely accessible database with accurate specifications and quality photographs of all the superyachts in the global fleet – something relatively unheard of at the time.

Audience

SuperYachtTime’s approach has been different from the start: a data-driven company with a strong focus on news and photography. Yacht magazines have steadily grown into the leading publication for superyacht news, data, and photography, especially for SYT.

Its audiences are owners of large yachts or key decision-makers in the superyacht business. An average reader is a 40-50-year-old male business professional with an affinity for luxury, business travel, and banking/investment. Also, they are interested in yachts, classic and luxury cars, as well as high-end real estate.

  • 25% Western Europe
    • 46% Netherlands
    • 21% Germany
  • 16% Northern Europe
    • 77% United Kingdom
  • 28% North America
    • 82% United States
    • 18% Canada
  • 12% Southern Europe
    • 42% Italy
    • 27% Spain

Superyacht owners and their families are yachting enthusiasts who want to see and stay in touch with what is happening in the world of yachts. They use SYT to keep up-to-date on the business of superyachts and seek inspiration for their next yacht.

As a leading superyacht news provider, industry professionals can’t afford to miss SYT. Any key decision-maker who wants to know what is happening in the superyacht business reads the SuperYachtTimes website daily.

Products

Print

Advertising in the newspaper contributes to building a solid brand image. Your brand will be seen and recognized by the most discerning yachtsmen and industry professionals.

  • Display Advertising: different sizes of display advertising are available, from a double-page spread to a half-page.
  • Sponsored Content: each issue has a selected number of sponsored articles available. Their team writes SYT magazine articles to fit into the style of the newspaper.
  • Wrap: one company can sponsor a wrap around the newspaper.

Digital

The SuperYacht Times website and social media channels are among the most popular digital superyacht destinations in the industry, thanks to their stories, reports, and high-quality photography and video.

  • Display Advertising: a great way to increase your brand awareness.
  • In-Page Video: a video positioned within an article.
  • Social Media: use their social media to promote your company and products.
  • Newsletter: daily newsletter with a single 600×200 banner.
  • Sponsored Content: high-quality content by the SYT editorial team.

Prices

PRODUCT ELEMENT PRICE
Magazine Double Page A4 €8,800 ✅
One Page A4 €4,900 ✅
Half Page A4 €2,800 ✅
Cover Page €3,400 ✅
Back Cover Page €6,000 ✅
Website Web Article / Blog Post €2,750 ✅
Banner €1,950 ✅
Social Media Facebook €550 ✅
Instagram €800 ✅
Twitter €200 ✅
YouTube Doesn’t offer this service ❌
LinkedIn €400 ✅

Contact Information

Office

Singel 260, 1016 AB Amsterdam

  • +31 20 773 2864
  • sales@superyachttimes.com

#4 MotorBoat & Yachting

Motor Boat & Yachting Russia provides a behind-the-scenes look into the wide world of boating. The magazine covers everything from luxury tenders to megayachts, sea trials, and reviews, yacht design, and technologies, interviews with key personalities like designers or sailors; boat shows, regattas around the globe. The Motor Boat & Yachting Russia is full of information about new boats as well as exciting destinations worth exploring on your own time off at sea. There are also tips shared by professionals who know their way around yachts.

MBY Russia has formed valued long-term partnerships with companies primarily based in Russia and is closely related to many leaders of the European yachting industry. This magazine is providing one of the most in-depth coverages of yachting’s technical aspects.

Audience

Motor Boat & Yachting (MBY) Russia is the most authoritative and recognized magazine in Russia. MBY has been publishing since 2008, but it was originally based on one of the oldest British boating magazines — MBY UK.

Today there are different editions that share the same name and dedication to delivering high standards they’ve come to expect from their readership who range between boat owners, charterers, professionals, and those just looking into the yachting community.

Products

The services offered by MotorBoat are limited to printed magazines because there are not any digital advert proposals available on its website or social media channels.

Prices

PRODUCT ELEMENT PRICE
Magazine Double Page A4 €15,000 ✅
One Page A4 €9,400 ✅
Half Page A4 €2,300 ✅ (Brokerage Section)
Cover Page €15,300 – €18,100 ✅
Back Cover Page No information ❌
Website Web Article / Blog Post No information ❌
Banner No information ❌
Social Media Facebook No information ❌
Instagram No information ❌
Twitter No information ❌
YouTube No information ❌
LinkedIn No information ❌

Contact Information

Andrey Akhankov

Advertising Director

#3 Yacht Style

Yacht Style offers a print, digital, and events partnership to target boat and luxury brand buyers with a bimonthly publication. The magazine is delivered directly to boat owners and captains.

Magazine’s highest circulations are in Asia-Pacific’s two prime financial centers: Hong Kong and Singapore. But they also reach key Southeast Asian countries such as Thailand, Malaysia, Indonesia, Philippines, and Vietnam, which are natural yachting playgrounds for this regional elite and an emerging category of wealthier local people.

The content showcases the ultimate in yachting and lifestyle experiences in Asia. These are from exclusive stories covering the latest yachting news, reviews, regattas and events, high-end fashion, luxury goods, and travel.

Among the most influential yachting magazines in Asia, this one ranks high. If your business has a particular projection in the Asian continent, it is worth considering.

With yachting comes the lifestyle. Yacht Style covers everything from high-end fashion, luxury watches, and jewelry to upscale property, cars, private jets, fine wine and spirits, financial services, and private banking, everything our discerning readers expect in life.

Audience

The Yacht Style’s audience is 73% males and 27% females, highly sought-after and discreet. This yachting audience belongs to the following age group, profession, and annual income:

  • Age group
    • Age 45 – 55 (39%)
    • Age 35 – 45 (35%)
    • Age 55 and above (14%)
    • Age 35 and below (12%)
  • Profession
    • Licensed finance, law, and medicine professionals (42%)
    • Business owners and entrepreneurs (26%)
    • Marine industry professionals (14%)
    • Luxury and lifestyle professionals (12%)
    • Others (6%)
  • Annual household income
    • US$300 – 600K (39%)
    • US$600K – 1.2M (31%)
    • US$150 – 300K (18%)
    • More than US$1.2M (12%)

Yacht Style has a print-run out of sub-regional hubs Singapore and Hong Kong with targeted distribution across the entire Asia Pacific region.

The magazine is distributed directly to a discerning audience of wealthy individuals and selected hotels, lounges, clubs, marinas, and upscale events in the region.

Products

YachtStyle’s services are limited to printed magazines due to the lack of digital advert offers on their website or social media channels. These are the cooperation options they have:

Advertising

From gatefold cover positions to highly visual full-page adverts within key editorial features, advertising in Yacht Style connects your brand to some of Asia’s leading HNWIs.

Sponsored Features

A special-feature editorial allows you to showcase your products and services directly to YachtStyle’s readers. Either written by your brand or by their editorial team, sponsored editorial enables the advertiser to engage with the readers.

Direct Marketing

Yacht Style’s database provides opportunities to establish business relationships.

Custom Events

Yacht Style is a platform to help reach an elite audience that enjoys yachting and the lifestyle that comes with it. Yacht Style is the perfect partner to organize an event with custom dinners, cocktail receptions, and exclusive invitation-only events and previews.

Prices

PRODUCT ELEMENT PRICE
Magazine Double Page A4 $15,000 ✅
One Page A4 $6,500 ✅
Half Page A4 No information ❌
Cover Page Doesn’t offer this service ❌
Inside Cover Page $19,000 ✅
Inside Back Cover $7,000 ✅
Back Cover Page $13,800 ✅
Website Web Article / Blog Post Included ✅
Newsletter Advertisement Included ✅
Social Media Facebook No information ❌
Instagram No information ❌
Twitter No information ❌
YouTube No information ❌
LinkedIn No information ❌

Contact Information

Olivier Burlot

CEO / Publisher – Heart Media Group

#2 John Taylor Yachting

John Taylor was founded in 1864 in Cannes, France, making it one of the oldest and most prestigious luxury real estate brokerages in the world.

For over 150 years, John Taylor has specialized in tailor-made real estate properties for high net-worth clientele in luxury real estate markets across fourteen countries, including France, Italy, Spain, Monaco, Qatar, Russia, Malta, Mauritius, Saudi Arabia, Switzerland, United Arab Emirates, and the United States.

The firm has over 5,000 properties in its network portfolio, representing more than $16 billion of property value. In 2017 John Taylor’s group launched a yachting division in Monaco with a team of renowned specialists with more than 2 decades of experience in the industry and a fleet of 15 Yachts. The average transaction price for John Taylor Yachting in 2019 was $8.6 million.

Audience

As John Taylor Yachting is a relatively new member of the top yacht magazines globally (2017), it does not have a defined audience. We only know that the magazine is in French.

The yacht company sponsors Monaco F1 Grand Prix, Monaco Yacht Show, Cannes Yacht Show, Golf Country Clubs, Polo Competition, Luxury Car Events, and many others.

Products

John Taylor Yachting advertising products are only available for the print version of your magazine. They do not have a wide variety of products to promote your business and make it grow. What they offer is listed below in the next section.

Prices

PRODUCT ELEMENT PRICE
Magazine Double Page A4 €17,000 ✅
One Page A4 €10,000 ✅
Half Page A4 Doesn’t offer this service ❌
Cover Page Doesn’t offer this service ❌
Inside Back Cover €15,000 ✅
Back Cover Page €20,000 ✅
Website Web Article / Blog Post No information ❌
Newsletter Advertisement No information ❌
Social Media Facebook No information ❌
Instagram No information ❌
Twitter No information ❌
YouTube No information ❌
LinkedIn No information ❌

Contact Information

  • Lea Tintaud
  • +33 6 12 09 47 76
  • yachting@john-taylor.com

#1 Parexcellence Travel Magazine

PAR EXCELLENCE MAGAZINE offers a unique partnership directed towards ultra-high net-worth individuals (UHNWI’s) through print, digital, and in-person events. A bi-yearly publication is delivered directly to selected high net-worth individuals (HNWI) and ultra-high net-worth individuals we already had business with.

This magazine is featured in private jets and high-end yachts of our partners. You will also find this magazine in luxury villas of our partner Carlton International and at some Luxury Golf resort club houses. We strategically display your advertisements and business in ways that assure it is being seen by peers and HNWI, instead of competitors. In doing so, we are able to increase your visibility and maximize the impact of each one of our magazines or media that your business is present in.

Audience

Our highest circulations are in the three-primary region, USA, Russia and Middle East.
Areas like Saudi Arabia, UAE, and Qatar are not strangers to luxury services and openly welcome our magazine.
We also reach key European countries, including Switzerland and Scandinavia. These areas are natural playgrounds for the regional elite and for an emerging category of wealthier local people. These business heavy and wealthy countries are prime locations for your services to be displayed since they have a high chance of engaging your ideal audience of UHNWIs.

Printed Magazine

The print edition of Par Excellence is the core, around which PAR EXCELLENCE’s extensive online, social media, and exclusive promotions are conducted. Our business is based around our members, all of whom must pass an inspection for matching appropriate branding and meeting our high standards of service. This review process keeps our content exclusive to services that suit our audience in ways that keep them coming back for more. We also limit our sponsored content and limit partnerships to companies who we have worked with in order to maintain exclusively high-end content.

Digital Products

Parexcellence does SEO Content while others don’t. To ensure high-quality content, we follow a detailed process that contains in-depth keyword research with tools like Semrush, Ahrefs, and Ubersuggest.

Furthermore, we grow your authority by giving you backlinks to help you convert more and increase your chances to rank on Google SERP (Search Engine Results Pages).

  • SEO Web Article & Blog Post Content Writing
  • In-Depth Keyword Research Analysis
  • Paper Magazine exclusively delivered in the French Riviera
  • Parexcellence Backlink
  • Free Lead Report Every 6 Months After Purchasing A Bundle

Prices

PRODUCT ELEMENT PRICE
Magazine Double Page A4 € 5,000 ✅
One Page A4 € 3,000 ✅
Half Page A4 Doesn’t offer this service ❌
Cover Page € 5,000 ✅
Back Cover Page € 4,500 ✅
Inside Cover Page € 4,000 ✅
Inside Back Cover € 3,500 ✅
Website + Social Media Web Article / SEO Blog Post €1,000 ✅
Web Banner € 200 ✅
Web HOME-PAGE VIDEO & YOUTUBE CHANNEL € 300 ✅
SOCIAL MEDIA (Facebook, LinkedIn, Instagram) 4 times € 350 ✅
Newsletter + 30 days banner € 400 ✅
SEO Keyword Research € 0 ✅
XSTM Backlink € 0 ✅
  • Contact Information

    Parexcellence Travel Magazine

    74 Boulevard d’Italie. Building E/F, 1st floor. 98000 Monte Carlo, Monaco.

Comparison Table

BOAT International Yachting World Superyacht Times MotorBoat Yacht Style John Taylor Yachting Parexcellence Travel Magazine
Printed / Digital Both Both Both Printed Printed Printed Both
Website Content Yes ✅ Yes ✅ Yes ✅ Yes ✅ Yes ✅ Yes ✅ Yes ✅
SEO-Focused

Web Articles

No ❌ No ❌ No ❌ No ❌ No ❌ No ❌ Yes ✅
Keyword Research No ❌ No ❌ No ❌ No ❌ No ❌ No ❌ Yes ✅
Backlink No ❌ No ❌ No ❌ No ❌ No ❌ No ❌ Yes ✅
Newsletter Included Yes ✅ Yes ✅ Yes ✅ No ❌ No ❌ No ❌ Yes ✅
Social Media Channels Facebook

Instagram

Twitter

YouTube

Facebook

Twitter

YouTube

Facebook

Instagram

Twitter

LinkedIn

Facebook

Instagram

Facebook

Instagram

Facebook

Instagram

Twitter

Facebook

LinkedIn
You Tube

Instagram

Conclusion – Top Yacht Magazines

As a company, you should know that the world of digital marketing and advertising is constantly changing. So if your online presence isn’t as strong as it could be for whatever reason, or you don’t have an offline presence at all, then today’s blog post may be what you’re looking for.

The Top 7 Yacht Magazines we talked about are some of the most popular worldwide because they provide advertisers with access to their audience in different countries and languages.

We hope this information was helpful to those on the fence about which magazine would suit them best according to their budget and needs.
To help you make up your mind become a member of our Business Networking VIP Group and use opportunity of FREE ADVERTISEMENT ON OUR SOCIAL MEDIA CHANNELS.

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